Book N’ Brunch: What Launching Odds Are It’s Marketing Taught Me About Marketing

On June 13, 2026, I hosted my Book N’ Brunch at Novotel Toronto Vaughan to celebrate the launch of my debut book, Odds Are It’s Marketing.

It was such a beautiful afternoon filled with food, live saxophone music, great conversations, and people who came out to support this next chapter. But beyond the celebration, the event reminded me of something I talk about often in my book: marketing works best when it feels human.

A book launch is not just about selling books. It is about creating a moment around the message.

For me, Odds Are It’s Marketing is more than a marketing book. It is about helping people understand how strategy, storytelling, timing, audience behaviour, and connection all work together. Marketing is not just what you post online. It is how people experience your message.

That was the intention behind Book N’ Brunch.

I wanted the event to feel personal, thoughtful, and aligned with the book. From the brunch setting to the live discussion and book signing, every part of the experience was created to bring people into the story behind Odds Are It’s Marketing.

Before the brunch, pre-orders were already available across several digital platforms, giving readers an early chance to support the book. During that pre-order phase, Odds Are It’s Marketing became a #1 New Release in Canada in marketing and entrepreneurship-related categories.

After the official launch on Amazon, the book continued to build momentum. It received multiple #1 New Release rankings in the U.S. across marketing, direct marketing, small business advertising, starting a business, and entrepreneurship advertising categories.

It also reached #2 Best Seller in Advertising and placed in the Top 5 across several business and marketing categories on Amazon. Within the first month, hundreds of books were sold, and the book reached readers across Canada, the U.S., Europe, the Caribbean, and Australia.

Those numbers mean a lot, but what means even more is knowing the message is connecting with people.

That is the real lesson.

Marketing is not only about visibility. It is about resonance. It is about making people feel seen, understood, and connected to something bigger than the product, service, or book itself.

Book N’ Brunch reminded me that when you build around a clear message, people do not just support what you are selling. They support what it represents.

And that is really what Odds Are It’s Marketing is about.

The odds are not always against us — sometimes they are part of the strategy.