ABOUT
The Story Behind the Brand, Strategy & Marketing
Over the past decade, I’ve worked as a Digital Marketing Lead, helping brands navigate the ever-shifting digital strategy landscape. From startups finding their voice to established companies redefining theirs, I’ve seen what works—and more importantly, what doesn’t.
That experience shaped my perspective: great marketing isn’t about tricks or trends. It’s about understanding people, telling authentic stories, and making strategic decisions that compound over time.
The Philosophy
Marketing is everywhere.
The coffee you chose this morning. The app you opened first. The brand you trust without thinking.
None of it is accidental. It’s the result of strategy, psychology, and positioning working together.
My approach is grounded in a simple truth: when you understand how marketing works, you stop being a passive consumer and start thinking like a strategist.
And that shift changes everything.
Shanise Ling
Over the past decade, I’ve worked as a Digital Marketing Lead, helping brands navigate the ever-shifting digital strategy landscape. From startups finding their voice to established companies redefining theirs, I’ve seen what works—and more importantly, what doesn’t.
That experience shaped my perspective: great marketing isn’t about tricks or trends. It’s about understanding people, telling authentic stories, and making strategic decisions that compound over time.
The Philosophy
Marketing is everywhere.
The coffee you chose this morning. The app you opened first. The brand you trust without thinking.
None of it is accidental. It’s the result of strategy, psychology, and positioning working together.
Shanise Ling
My approach is grounded in a simple truth: when you understand how marketing works, you stop being a passive consumer and start thinking like a strategist.
And that shift changes everything.
Over the past decade, I’ve worked as a Digital Marketing Lead, helping brands navigate the ever-shifting digital strategy landscape. From startups finding their voice to established companies redefining theirs, I’ve seen what works—and more importantly, what doesn’t.
That experience shaped my perspective: great marketing isn’t about tricks or trends. It’s about understanding people, telling authentic stories, and making strategic decisions that compound over time.
The Philosophy
Marketing is everywhere.
The coffee you chose this morning. The app you opened first. The brand you trust without thinking.
None of it is accidental. It’s the result of strategy, psychology, and positioning working together.
Shanise Ling
My approach is grounded in a simple truth: when you understand how marketing works, you stop being a passive consumer and start thinking like a strategist.
And that shift changes everything.
SEE SHANISE IN ACTION
The New Normal in Digital Marketing
Frameworks don't replace intuition. They make intuition transferable.
Part 2: What is Digital Marketing?
Personal branding is often misunderstood as visibility. Visibility alone changes nothing.
Do we need Digital Marketing?
Personal branding is often misunderstood as visibility. Visibility alone changes nothing.
Authenticity in Your Content Pays Off
Personal branding is often misunderstood as visibility. Visibility alone changes nothing.
REVIEWS
What Readers Are Saying
"More than a marketing manual, Odds Are It’s Marketing is an argument about attention as ethics, strategy as a form of respect, and how to build a brand—and a self—without becoming another loud object in the world.”
Demetris P.
NETGALLEY
“A refreshingly grounded and practical guide that cuts through the noise of modern marketing advice and delivers something far more valuable: clarity. . . . a thoughtful, well-structured, and genuinely useful read. It avoids the pitfalls of overly technical or overly simplistic marketing books by focusing instead on what truly matters: understanding people and communicating with purpose."
MANHATTAN BOOK REVIEW
“From better understanding behaviors, reactions, and connections to realizing why some approaches don’t deliver results, Odds Are It's Marketing excels through insights that connect the dots between emotional relationships and response and successful customer loyalty. This is why business readers and libraries should place Odds Are It's Marketing at the top of their reading lists."
MIDWEST BOOK REVIEW
“"Insightful . . . impactful . . . astute . . . Odds Are It’s Marketing is an illuminating marketing guide about navigating contemporary challenges with skill, respect, purpose, and integrity.”"
FOREWORD CLARION REVIEWS
REVIEWS
What People Say
“Our partnership with Digitaling Media is terrific. New and improved marketing strategies have been implemented to grow our digital footprint. Today, we work with many new partners and associates. We’ve realized the digital space is an essential tool for AGEMA Work to position itself in an increasingly competitive market."
Michael A.
CEO AND FOUNDER, AGEMA WORK
“I strongly recommend Shanise. She has very strong advertising and customer service skills. Shanise is also adept at meeting tight deadlines and has an exceptional work ethic."
Corey D.
REGIONAL SALES MANAGER, JOE JOHNSON EQUIPMENT
“Digitaling Media has done an excellent job redesigning our logo. The agency took it from plain and functional to amazingly professional. We would highly recommend them to any business that needs a hand improving their brand presence.”
Raymond T.
OWNER, 3AM PLUMBING
Career Highlights
2024
Published Odds Are It’s Marketing, introducing the O.D.D.S. Method for modern marketing strategy
2023
Part-Time Professor, mentoring future marketers and integrating AI into learning
2021
Digital Marketing Lead, driving national digital strategy and campaign performance
2019
Founded Digitaling Media, driving brand strategy and measurable growth
2017
Marketing & Communications Manager, leading brand transformation and strategic marketing initiatives
2015
Delivered first keynote speaking engagement on marketing and strategy
2011
Began career in digital marketing, building a foundation in strategy, storytelling, and performance
GET IN TOUCH
Start Stacking the O.D.D.S.
Real marketing insights, trend breakdowns, and practical strategy. Get the Insight. Make the Move. We’ll Guide the Way.